The Twitterverse has TS?!?: Surrender Your Say Makes For A Second Successful Campaign with Saatchi & Saatchi
Surrender Your Say: Unique TS Awareness-raising Project This June, Saatchi & Saatchi and the TSFC joined forces again to raise awareness about TS. Their first collaboration resulted in the much-watched online documentary project @Random (www.atrandom.ca). This spring, the brilliant minds at Saatchi & Saatchi created Surrender Your Say, a campaign to give Twitter users a taste of Tourette. On June 19th and 20th, Twitter users were invited to sign up their accounts to participate on the Surrender Your Say website (http://www.surrenderyoursay.com). After signing up, their Twitter handles sent out random ‘vocal’ tics for 24 hours. Unlike actually having TS, tweeters who agreed to “surrender their say” could opt out any time using the same website.