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The Twitterverse has TS?!?: Surrender Your Say Makes For A Second Successful Campaign with Saatchi & Saatchi

Surrender Your Say: Unique TS Awareness-raising Project  In June 2013, Saatchi & Saatchi and the TSFC joined forces again to raise awareness about TS. Their first collaboration resulted in the much-watched online documentary project @Random. The brilliant minds at Saatchi & Saatchi created Surrender Your Say, a campaign to give Twitter users a taste of Tourette. On June 19th and 20th, 2013 Twitter users were invited to sign up their accounts to participate on the Surrender Your Say website. After signing up, their Twitter handles sent out random ‘vocal’ tics for 24 hours. Unlike actually having TS, tweeters who agreed to “surrender their say” could opt out any time using the same website. Though TS is a life-long condition rather than a day-long state, Surrender Your Say gave tweeters a genuine taste of what having TS might be like. Participants had no control over what was coming out of their accounts, just as people with TS have no control over their vocal and motor tics, and many participants expressed that they now understood what it might be like to have TS. Surrender Your Say Stats Here are some of the key Surrender Your Say statistics:

  • 8,905 people signed up to surrender their say
  • Surrender Your Say participants racked up 213,720 surrendered, awareness-raising hours
  • 3,998,376 people were reached by the 8,905 tweeters who surrendered their say
  • Many more learned about Surrender Your Say’s message through the abundant press coverage the project received

The Coverage Surrender Your Say grabbed the attention of the media. Multiple bloggers, newspapers, news broadcasters and radio outlets reported this amazing and powerful campaign. By covering Surrender Your Say, the media help to spread the project’s message to a wider audience, both outside, as well as inside, the twitterverse. Click the links below to see some of the articles about this amazing project:

http://www.theglobeandmail.com/life/health-and-fitness/health/the-invisible-disability-that-is-tourettes-one-familys-story/article12754479/

http://o.canada.com/2013/06/20/surrender-your-say-tourettes-campaign-takes-control-of-your-twitter-for-24-hours/

http://www.huffingtonpost.ca/2013/06/20/surrender-your-say-tourette-twitter_n_3471896.html

http://www.newstalk.ie/Surrender-your-Tweets-to-raise-awareness-of-Tourettes-Syndrome

http://www.medicaldaily.com/articles/16756/20130621/twitter-tourette-syndrome-surrender-your-say-campaign-verbal-tics-neuropsychiatric-disorder.htm

 

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